Every service. One studio.
Marketing thatunderstands thepeople it reaches.
An LGBTQ+-owned agency for strategy, ads, websites, and data. We're part of the community we market to, and we help founders, growing businesses, and national brands grow with it.
The roster
- NGLCC Certified LGBTBE
- NYC-Certified Minority Business Enterprise
- 5.0 across public Google reviews
- $17M+ client revenue since 2022
Who we work with
The same standards, whatever your size.
Solo founder, established operator, or national brand team: you get the same team and the same live numbers. What changes is where we start.
Why now
Big brands went quiet on Pride. Their customers are looking for you.
39%
of large companies went quiet on Pride engagement in 2025
71.5%
of LGBTQ+ consumers buy less from brands seen as retreating
$1.4T
in yearly US spending power deciding where to go next
Loyalty is moving to the brands that stay visible all year long. Doing that well takes a plan, and we build it with you.
The Spectrum System
Strategy
Positioning, audience research, and a plan we can point to.
Build
Sites, campaigns, systems, built to ship.
Launch
We go live, then stay close while the numbers come in.
Optimize
We iterate on what the data tells us.
Why it works
We are the community we market to.
The data advantage
1,000,000+ verified LGBTQ+ consumers, in a dataset only we can offer.
Our proprietary first-party dataset powers targeting the platforms cannot offer anymore. If we run your media, we can put it to work for you.
Verified, not modeled
More than one million real, verified LGBTQ+ consumers who chose to opt in themselves.
Secured by design
The dataset lives in a secured cryptographic hash. It never leaves our hands, and it is never sold.
Sharper targeting
Better lookalike audiences and more precise targeting for your paid media, reaching the community that ad platforms restrict you from targeting directly.
Open Book. Standard on every engagement
Your growth, monitored in a single dashboard.
We call it Open Book: one dashboard pulling data from across your business, ad accounts, sales, email, and everything else, into a single view, whether we run that part or not. You see what is working, what needs fixing, and exactly how our work moves your numbers.
Open Book · client dashboard
Live- Tracked revenue
- $1.12M
- Blended ROAS
- 6.77x
- Leads this quarter
- 6,618
- Cost per lead
- $3.64
Monthly revenue, pulled from live data across the business. Check it any day of the week.
Proof
Recent client wins.
$1.12M
Tracked revenue, one client, 7 months
6.77x
Blended ROAS across Meta and Google
6,618
Leads at $3.64 each, down from $7.47
Selected work
Recent engagements.
- Automic Gold$1.12M tracked revenue at 6.77x ROASView case
- Out Adventures6,618 leads at $3.64 eachView case
- Nasty Pig7.85x ROAS and 20k new subscribersView case
- GaydarBuilt, shipped, and live in both app storesView case
- Oasis20+ press features in 7 daysView case
The on-ramp
Ways to work together.
Start wherever you are comfortable. Try us with a single project and see how we work, or skip straight to a retainer if you already know what you need. Either way, it begins with a call.
01
Try one project
On the fence about hiring an agency? Start with one scoped piece of work: a website, a campaign, a brand book. You get a fixed price, a finished deliverable, and no long contract.
Start here02
Grow into a retainer
Media, content, email, and reporting running as one system, re-planned quarterly. Grow into it from a project, or start here on day one. Plenty of clients do.
03
Full partnership
The whole marketing function, run with you: strategy, production, media, and a live dashboard that holds us accountable for all of it.
In their words
5.0 across public Google reviews
“The Gaygency just gets it. Lots of agencies can talk the talk when it comes to marketing to our community, this team walks the walk. Nasty Pig wouldn't be where it is today without them.”
The founder
Built by a creative entrepreneur.
Ten years leading campaigns at Apple, Dentsu, and Ann Inc. for brands like Macy’s, Nordstrom, and Virgin America. Then Daniel Montelongo built his own shop. Since founding The Gaygency in 2022 the work has driven more than $17 million in revenue across the roster, from solo founders to national brands.
He is also the founder of Gaydar, a dating app The Gaygency built and shipped to the App Store and Google Play. The same team and systems built Gaydar and run every other engagement on our roster.
“We do not just say we know the community. We are the community.”
Free campaign guide
Would your campaign pass pre-flight?
42 checks across strategy, language, creative, media, accountability, and measurement: the exact list we run inside the studio before any campaign aimed at the LGBTQ+ community goes live. Run it on your next brief and find the gaps while they are still cheap to fix.
- Six sections, pass or fail, no scoring gymnastics
- Built on verified consumer data
- A score that says go live or fix it first
Delivered by email. No spam, ever.